___________________ _ refers to the pursuit of a single positioning concept for an organization or its products, which is achieved by planning, coordinating, and unifying all its communication efforts.
Fill in the blank(s) with correct word
Question 2
You are a media planner at a large advertising agency in Chicago. You are currently assigned five accountsa used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice retailer, a quick grits hot breakfast cereal sold nationwide but with the strongest sales in large Southern cities, and a ski equipment manufacturer. Each account has requested some type of information from you regarding next year's media buy. The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. Thus, one objective for your media plan would be to achieve the widest reach possible. This would suggest the use of:
a. television.
b. magazines.
c. periodicals.
d. newsbooks.
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