Author Question: _________ refers to linking several service offerings or features under one attractive price so that ... (Read 96 times)

awywial · **on:** Jun 29, 2018

_________ refers to linking several service offerings or features under one attractive price so that customers from different segments can be given a packaged service offering that includes service features that may not have been desirable when priced individually.
Fill in the blank(s) with correct word

Question 2

You are a media planner at a large advertising agency in Chicago. You are currently assigned five accountsa used car dealer in the northern suburbs of the city, a guitar/drum retailer on the south side of the city, a nationally distributed orange juice retailer, a quick grits hot breakfast cereal sold nationwide but with the strongest sales in large Southern cities, and a ski equipment manufacturer. Each account has requested some type of information from you regarding next year's media buy. To keep costs down, the used car dealer decides to make sure that the ads appear every week beside other car sales ads. For this, you need to use advertising.
a. preprinted insert
b. classified
c. co-op
d. display