Author Question: If firms decide to use comparison advertisements, they: a. may be required by the FTC to ... (Read 17 times)

olgavictoria · **on:** Jun 29, 2018

If firms decide to use comparison advertisements, they:
a. may be required by the FTC to substantiate their claims.
b. share the costs of advertising with local dealers and distributors.
c. are acting in opposition to the recommendations of the American Association of Advertising Agencies.
d. cannot legally mention a competing firm or brand by name.

Question 2

_______________ minimizes customer problems.
Fill in the blank(s) with correct word