Author Question: Which of the following is true of the media environment today? a. It is settled into a predictable ... (Read 22 times)

gbarreiro · **on:** Jun 29, 2018

Which of the following is true of the media environment today?
a. It is settled into a predictable structure.
b. Traditional media no longer commands the majority of ad dollars.
c. Digital media must synergize with traditional media to work effectively.
d. Traditional media companies must avoid getting into new media.

Question 2

It is almost impossible to legislate against emotional appeals in ads, since even if they seem exaggerated or inaccurate, they are unquantifiable so there is no way to prove this.
a. True
b. False
Indicate whether the statement is true or false