Axel Corporation has been manufacturing chocolate chips for over ...

[Melani1276]

Axel Corporation has been manufacturing chocolate chips for over 60 years. This year, the sales for 12-oz. packages of both milk chocolate chips and dark chocolate chips are strong in the U.S., but they peak from Thanksgiving through New Year's Eve, with November and December often producing sales that add up to four times that of the average month. Describe the three different media scheduling options that the company can consider when deciding on media scheduling. Recommend the scheduling option that would be most appropriate for the company to adopt.

Question 2

In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
 
  According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
  1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
  and 99-44/100 percent pure.. By 1900, shortly after Ivory soaps were originally branded, .
 a. advertising was generally distrusted and looked at with suspicion
  b. the consumer culture was replaced by minimalist lifestyles
  c. the branding of products became the norm
  d. the period was marked by the advent of dailies

[paavo]

Answer to Question 1

The three choices of media scheduling for Axel Corporation would be continuous scheduling, flighting, and pulsing.

Continuous scheduling is a pattern of placing ads at a steady rate over a period of time.

Flighting is achieved by scheduling heavy advertising for a period of time, usually two weeks, then stopping advertising altogether for a period, only to come back with another heavy schedule.

Pulsing combines elements from continuous and flighting techniques. Advertisements are scheduled continuously in media over a period of time, but with periods of much heavier scheduling.

The best choice for Axel Corporation would be a pulsing schedule. This is because pulsing is most appropriate for products that are sold fairly regularly all year long but have certain seasonal requirements.

Answer to Question 2

c