Author Question: Demand cycles and perishability are two demand circumstances that nearly all service organizations ... (Read 76 times)

kwoodring · **on:** Jun 29, 2018

Demand cycles and perishability are two demand circumstances that nearly all service organizations face.

Indicate whether the statement is true or false

Question 2

Champion Chocolate sells handmade specialty chocolate candies in a Midwest city with an adult population of
850,000 . The entire adult population of the city is considered Champion Chocolate's target market.

Media planners look at sales and decide to pursue a media strategy that runs throughout the year but uses heavier scheduling in the two weeks preceding Valentine's Day, Easter Sunday, Mother's Day, Thanksgiving Day, and Christmas Day. They decide to use local television, magazine, and newspapers to advertise the products.

Champion Chocolate selects three specific vehicles to carry its message: Six spots will run on a local TV news show. The show has a rating of 30.
Eight ads will run in the regional edition of a magazine. The magazine has reach of 10 . Twelve ads will run in the local newspaper. The paper has a reach of 40 .
Champion Chocolate wants to advertise throughout the year but promote its products more rigorously during the holidays. Thus, its advertising schedule is reflective of a strategy.
a. net promoting
b. continuity
c. pulsing
d. flighting