This topic contains a solution. Click here to go to the answer

Author Question: Technology is the strongest force shaping the external environment of services. Indicate whether ... (Read 50 times)

Wadzanai

  • Hero Member
  • *****
  • Posts: 528
Technology is the strongest force shaping the external environment of services.
 
 Indicate whether the statement is true or false

Question 2

When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professionals and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple- page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts.
 
  The basic rate to reach 2,847,600 readers in its national edition with a full-page, four-color advertisement is 91,300 . The basic rate to reach the same number of 2,847,600 nationwide readers with a single-column, black-and-white ad is 31,300 . The owners of an oak furniture company want to know the approximate number of people who will be exposed to the ad if they decide to place an ad in the magazine. Which of the following are they referring to?
 a. Reach
  b. Scope
  c. Dimension
  d. Frequency



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ndhahbi

  • Sr. Member
  • ****
  • Posts: 390
Answer to Question 1

T

Answer to Question 2

a




Wadzanai

  • Member
  • Posts: 528
Reply 2 on: Jun 29, 2018
Gracias!


kalskdjl1212

  • Member
  • Posts: 353
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

For a complete list of videos, visit our video library