This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Experimental field testing is used to evaluate new service concepts on a small scale. Indicate ... (Read 72 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
Experimental field testing is used to evaluate new service concepts on a small scale.
 
 Indicate whether the statement is true or false

Question 2

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.
 a. Continuity
  b. Scope
  c. Reach
  d. Frequency


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

d


ss2343

  • Member
  • Posts: 548
Reply 2 on: Jun 29, 2018
Wow, this really help

softEldritch

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

The alimentary canals of a nonruminant herbivore and a small carnivore. The alimentary canals of a nonruminant herbivore and a small carnivore.
Deimos in color on February 21, 2009 by the same (not to scale) Deimos in color on February 21, 2009 by the same (not to scale)
Celiac disease affects the small intestine. Celiac disease affects the small intestine.
Testing the Achilles tendon reflex with client in a sitting position Testing the Achilles tendon reflex with client in a sitting position
Testing Infants’ Knowledge Testing Infants’ Knowledge
Draw the electric field of: •An electron and proton •Two electrons Draw the electric field of: •An electron and proton •Two electrons
Video: Corpus Callosum Animation

For a complete list of videos, visit our video library