This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Experimental field testing is used to evaluate new service concepts on a small scale. Indicate ... (Read 18 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
Experimental field testing is used to evaluate new service concepts on a small scale.
 
 Indicate whether the statement is true or false

Question 2

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.
 a. Continuity
  b. Scope
  c. Reach
  d. Frequency


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

d


ss2343

  • Member
  • Posts: 548
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

peter

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Hormonal regulation of digestion rate in the stomach and small intestine. Hormonal regulation of digestion rate in the stomach and small intestine.
Multiple sclerosis (MS). (a) A disease characterized by the gradual development of small areas of ha Multiple sclerosis (MS). (a) A disease characterized by the gradual development of small areas of ha
Field horsetail Field horsetail
E chart for testing distant vision E chart for testing distant vision
Detecting a deletion in the CFTR gene by ASO testing Detecting a deletion in the CFTR gene by ASO testing
Experimental evidence of cytoplasmic localization in an amphibian oocyte. Experimental evidence of cytoplasmic localization in an amphibian oocyte.
Video: Stomach peristalsis - Movement of Food Through the Small Intestine

For a complete list of videos, visit our video library