This topic contains a solution. Click here to go to the answer

Author Question: A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of ... (Read 90 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. The superimposed words that end the spot, Ivory is Mildest. Bar none, could be considered
  Ivory's slogan. Which of the following is an important function of a slogan such as this?
 a. Providing unity and order to the ad
  b. Motivating the viewer to buy the product
  c. Increasing memorability of the key benefit of the brand
  d. Entertaining or amusing the viewer

Question 2

Design Solutions has two television network channels and its monthly magazine, Bling, is the most popular fashion magazine in the country. It also has a number of websites for its television channels and online sports news. Design Solutions is an example of a .
 a. creative boutique
  b. media conglomerate
  c. media specialist
  d. digital/interactive agency



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

medine

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

c

Answer to Question 2

b




genevieve1028

  • Member
  • Posts: 601
Reply 2 on: Jun 29, 2018
Excellent


ASDFGJLO

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

A good example of polar molecules can be understood when trying to make a cake. If water and oil are required, they will not mix together. If you put them into a measuring cup, the oil will rise to the top while the water remains on the bottom.

For a complete list of videos, visit our video library