This topic contains a solution. Click here to go to the answer

Author Question: A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of ... (Read 92 times)

genevieve1028

  • Hero Member
  • *****
  • Posts: 601
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. The superimposed words that end the spot, Ivory is Mildest. Bar none, could be considered
  Ivory's slogan. Which of the following is an important function of a slogan such as this?
 a. Providing unity and order to the ad
  b. Motivating the viewer to buy the product
  c. Increasing memorability of the key benefit of the brand
  d. Entertaining or amusing the viewer

Question 2

Design Solutions has two television network channels and its monthly magazine, Bling, is the most popular fashion magazine in the country. It also has a number of websites for its television channels and online sports news. Design Solutions is an example of a .
 a. creative boutique
  b. media conglomerate
  c. media specialist
  d. digital/interactive agency



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

medine

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

c

Answer to Question 2

b




genevieve1028

  • Member
  • Posts: 601
Reply 2 on: Jun 29, 2018
:D TYSM


Bigfoot1984

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

For a complete list of videos, visit our video library