Which of the following is true of the production stage of television advertising process?
a. It can include some final preparations such as lighting checks and rehearsals.
b. It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement.
c. It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia.
d. It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.
Question 2
Harper & Kane advertising agency sets an hourly rate for the services it provides to its clients. This rate is based on the average salary of all the members in the creative department. Harper & Kane uses the system.
a. commission
b. cost-plus
c. markup charge
d. fee
In nest, under production
nursing process
The Collision-Coalescence Process
Advertising Break-even Question
Termination of the process of translation
Three-Phase Process of Hemostasis