Author Question: Which of the following is true of the production stage of television advertising process? a. It can ... (Read 69 times)

2125004343 · **on:** Jun 29, 2018

Which of the following is true of the production stage of television advertising process?
a. It can include some final preparations such as lighting checks and rehearsals.
b. It involves creating the shot-by-shot sketch depicting the visual scenes that will be used in an advertisement.
c. It is that stage at which the advertiser estimates the cost of the shoot and required paraphernalia.
d. It mostly involves the assessment of directors and music suppliers to be chosen for the shooting.

Question 2

Harper & Kane advertising agency sets an hourly rate for the services it provides to its clients. This rate is based on the average salary of all the members in the creative department. Harper & Kane uses the system.
a. commission
b. cost-plus
c. markup charge
d. fee