Author Question: The decline of industries such as the US automotive industry and the consumer electronics industry ... (Read 127 times)

vicotolentino · **on:** Jun 29, 2018

The decline of industries such as the US automotive industry and the consumer electronics industry is evidence that:
a. the abundance of competition is harmful to franchising in the US.
b. products or services of merely average quality lose customer confidence and sales.
c. customers do not like having such a wide range of products and services to choose from.
d. the loss of business is usually the fault of the franchisee, not the franchisor.

Question 2

Suggestive selling is the act of offering additional or complementary service-related options to a service customer.

Indicate whether the statement is true or false

pocatato · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B. Today, customers have a wide range of products and services to choose from. If the franchisor fails to deliver an acceptable product to the franchisee then the franchisee will quickly lose confidence and soon lose customers. The decline of the US automotive industry, camera industry and even consumer electronics provides widespread evidence that average quality will lose customer confidence and sales.

Answer to Question 2

T