Author Question: The best guideline for working with both audio and visual elements during the production of a ... (Read 35 times)

cabate · **on:** Jun 29, 2018

The best guideline for working with both audio and visual elements during the production of a television spot is to:
a. emphasize the visual but reinforce it with the audio.
b. avoid use of the audio when showing a key visual.
c. let the audio tell the full brand story.
d. allow the visual to establish the tone and the audio to sell the benefits.

Question 2

Under the commission system,__________percent of the total amount billed by a media organization is retained by the advertising agency as compensation for all costs in creating ads for the advertiser.
a. 15
b. 2
c. 30
d. 20