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Author Question: In which of the following areas is the federal government's spending on advertising and promotion ... (Read 39 times)

Pineapplelove6

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In which of the following areas is the federal government's spending on advertising and promotion concentrated?
 a. The internal revenue services
  b. Political campaigns
  c. Armed forces recruitment
  d. Trade and commerce

Question 2

Planning a service strategy to create customer perceptions of the service offering to the targeted customer is referred to as
 a. share of mind.
  b. positioning.
  c. market segmentation.
  d. market fragmentation.
  e. market splintering.



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choc0chan

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Answer to Question 1

c

Answer to Question 2

b




Pineapplelove6

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


lcapri7

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Reply 3 on: Yesterday
Excellent

 

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