Author Question: Dialogue copy on radio may end up sounding dull and dryjust the background drone of normal ... (Read 74 times)

nautica902 · **on:** Jun 29, 2018

Dialogue copy on radio may end up sounding dull and dryjust the background drone of normal conversation. To
alleviate this, many advertisers use humor as an attention-getting device.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Define marketing. Describe the marketing mix and the role of advertising in it.

irishcancer18 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

True

Answer to Question 2

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. These four areas of responsibility and decision making in marketing are referred to as the marketing mix. The word mix is used to describe the blend of strategic emphasis on the product versus its price versus its promotion (including advertising) versus its distribution when a brand is marketed to consumers. This blend, or mix, results in the overall marketing program for a brand. Advertising is important, but it is only one of the major areas of marketing responsibility and it is only one of many different IBP tools relied on in the marketing mix.