How does the hard-sell approach aim to create immediate sales? ...

[ericka1]

How does the hard-sell approach aim to create immediate sales? How does it work? What objective is this method trying to achieve?

Question 2

Target, a global discount retailer, generates around 65 billion dollars in sales, annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Additionally, Target carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the storefor example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well, however these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies. In a local newspaper, Target purchases and runs a message that does not refer to any of the products it carries. Instead, it mentions that employees from each of its national stores contribute to community projects such as The United Way. This is an example of:
 a. corporate advertising.
  b. a public service announcement.
  c. direct response advertising.
  d. advocacy advertising.

[Mollythedog]

Answer to Question 1

The idea behind hard-sell ads is to create a sense of urgency so customers will act impulsively and immediately. Phrases like act now and one-time-only characterize this type of advertising. In most instances, however, consumers have learned to decode and discount these types of messages, which decreases their effectiveness. Despite their drawbacks, they are commonly used in newspaper advertising. The objective of hard-sell ads is to persuade. They want the customer to buy the brand now.

Answer to Question 2

a