Author Question: When designing a servicescape, it is not necessary to consider the service setting as the service ... (Read 48 times)

joe · **on:** Jun 29, 2018

When designing a servicescape, it is not necessary to consider the service setting as the service employee's home away from home.

Indicate whether the statement is true or false

Question 2

Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores. They have already expanded the products and brands they offer to include reasonably priced items by modern design masters. Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages. Most of the advertising budget will be directed to ads in regional luxury magazines, which, research shows, are frequently read by affluent individuals. Which of the following methods would help Target's customers to recall the store's name first when they decide to go shopping?
a. Testimonial ads
b. Slice-of-life ads
c. Humor ads
d. Slogans and jingles