Author Question: Which, if any, of the following terms represents locations where customers and employees can engage ... (Read 46 times)

leilurhhh · **on:** Jun 29, 2018

Which, if any, of the following terms represents locations where customers and employees can engage in service-related activities?
a. Service factory
b. Postalspace
c. Telespace
d. All of these represent types of service settings.
e. None of these represent types of service settings.

Question 2

Why might co-branding be beneficial for a mature market?
a. mature markets provide little opportunity for sales and profit growth through traditional outlets.
b. co-branding represents a new approach that can revitalize mature markets.
c. a new and improved, co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system.
d. all of these are reasons it could be beneficial.

Briannahope · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

d

Answer to Question 2

D. Many franchise sectors are mature markets that provide little opportunity for sales and profit growth through traditional outlets. Co-branding represents a new approach that can revitalize mature units. These new and improved versions of brand offerings have the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system.