Author Question: ( ) usually provides the starting-point of data collection when conducting marketing research. This ... (Read 59 times)

WhattoUnderstand · **on:** Jun 29, 2018

( ) usually provides the starting-point of data collection when conducting marketing research. This category of information offers the distinct advantages low cost and quick availability.
a. internal market information
b. external market information
c. secondary data
d. none of the above

Question 2

According to the services theater framework, backstage and operational support in most service encounters make a strong contribution to a successful frontstage service performance.

Indicate whether the statement is true or false

aburgess · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C. See description of secondary data, including its advantages and uses in the section on marketing research.

Answer to Question 2

T