Often, strategic initiatives fail because: a. They are seen as ...

[cartlidgeashley]

Often, strategic initiatives fail because:
 a. They are seen as extra work to be accomplished in addition to existing work.
  b. They are not announced at a party at the home office.
  c. Being strategic, they are developed only the owner/franchisor
  d. Competition finds out about them, and beats the firm to the punch..

Question 2

A service encounter occurs when a customer interacts with some aspect of the service organization, usually in a marker-controlled environment.
 
 Indicate whether the statement is true or false

[tuate]

Answer to Question 1

A. The firm's current resources, policies and reward mechanisms are not modified to include the strategic initiatives being implemented.

Answer to Question 2

T

[cartlidgeashley]

Thank you

[tuate]

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