Author Question: Composite data about the franchise industry itself suggests which approach to franchising continues ... (Read 71 times)

D2AR0N · **on:** Jun 29, 2018

Composite data about the franchise industry itself suggests which approach to franchising continues to experience strong growth:
a. product- and trade-name franchising
b. business format franchising
c. co version franchising
d. all of the above are growing about equally

Question 2

Advertisers use feel-good advertising when all they want is for consumers to laugh.
a. True
b. False
Indicate whether the statement is true or false

Dunkey · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B. Business format franchising may be the strongest growth engine of the U.S. economy since the 1950's, particularly in the retail sector.

Answer to Question 2

False