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Author Question: The marketing mix involves four areas of responsibilityconceiving, pricing, promoting, and ... (Read 14 times)

geoffrey

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on: Jun 29, 2018
The marketing mix involves four areas of responsibilityconce iving, pricing, promoting, and distributinginvolve d
  in the promotion of goods, services, or ideas.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Probably the earliest example of franchising in the United States is most likely to be:
 a. Kentucky Fried Chicken
  b. McDonald's
  c. Western Auto
  d. McCormick Harvesting Machine Company


BUTTHOL369

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

D. In 1850, McCormick Harvesting Company commissioned exclusive local agents to sell and service its farm machinery.


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