Author Question: The business arrangement, otherwise called a franchise opportunity, has three major components that ... (Read 172 times)

sjones · **on:** Jun 29, 2018

The business arrangement, otherwise called a franchise opportunity, has three major components that constitute the essence of what is generally referred to as a franchise. Which one of the following is not part of a franchise business arrangement?
a. use of product or service
b. use of private labels to brand or trademark product or service
c. a franchisor's trademark and/or logo
d. payment of a royalty fee

Question 2

Compared to achieving a brand recall objective, achieving a persuasion objective typically requires less cognitive processing on the part of the consumer.
a. True
b. False
Indicate whether the statement is true or false

joneynes · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B. Private branding is not allowed in conjunction with the franchisor's own trademarks, logo, and/or copyrights on the franchisor's products or services.

Answer to Question 2

False