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Author Question: The business arrangement, otherwise called a franchise opportunity, has three major components that ... (Read 91 times)

sjones

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on: Jun 29, 2018
The business arrangement, otherwise called a franchise opportunity, has three major components that constitute the essence of what is generally referred to as a franchise. Which one of the following is not part of a franchise business arrangement?
 a. use of product or service
  b. use of private labels to brand or trademark product or service
  c. a franchisor's trademark and/or logo
  d. payment of a royalty fee

Question 2

Compared to achieving a brand recall objective, achieving a persuasion objective typically requires less cognitive processing on the part of the consumer.
 a. True
  b. False
 Indicate whether the statement is true or false


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joneynes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Private branding is not allowed in conjunction with the franchisor's own trademarks, logo, and/or copyrights on the franchisor's products or services.

Answer to Question 2

False


sjones

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Reply 2 on: Jun 29, 2018
Excellent

JCABRERA33

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Reply 3 on: Yesterday
Wow, this really help

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