Answer to Question 1
The price of a good or service is the amount of money that must be exchanged for it. Your willingness to exchange your money for a product indicates that you perceive its value to be greater than the value of your money. Thus, consumers often assume that higher prices equal higher values, and vice versa.
Answer to Question 2
State the national average for a person with your experience, education, and training. Then discuss what range you expect based on the local cost of living. Be sure you have researched all the facts.