Author Question: A focus on uniqueness, or the differences between a product and its competitors, is known as: a. ... (Read 179 times)

deesands

  • Hero Member
  • *****
  • Posts: 514
A focus on uniqueness, or the differences between a product and its competitors, is known as:
 a. perception
  b. positioning
  c. differentiation
  d. targeting

Question 2

A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
 a. marketing plan
  b. SWOT analysis
  c. marketing strategy
  d. market segment



Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

D

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

For a complete list of videos, visit our video library