Author Question: By the year 2020, it is likely that the American population will be more _____. a. homogeneous c. ... (Read 61 times)

Engineer · **on:** Jun 29, 2018

By the year 2020, it is likely that the American population will be more _____.
a. homogeneous c. dense
b. diverse d. None of the above.

Question 2

How is the marketing communications budget determined?
a. bottom-up c. objective-task
b. buildup d. strategy-tactic

Yixagurpuldink · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The Hispanic and Asian populations are expected to increase significantly.

Answer to Question 2

C
The manager examines the marketing communications tasks (elements) needed to achieve the stated marketing communications objectives and determines the costs of the tasks. The sum of these costs makes up the marketing communications budget.