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Author Question: Why do small businesses often use the all-you-can-afford budgeting ... (Read 78 times)

Sportsfan2111

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on: Jun 29, 2018
Why do small businesses often use the all-you-can-afford budgeting method?

Question 2

Why is the objective-task method considered the most tedious of all the methods?


carojassy25

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Small businesses usually use this method because of resource scarcity. They usually cannot or refuse to borrow money to finance a marketing communications campaign.

Answer to Question 2

The objective-task method of allocating expenditures for marketing communications is considered to be the ideal methodbut also the most tedious. It is tedious because it is based on a precise account of how much money is needed to build a marketing communications campaign that will meet certain communications, marketing, and/or corporate objectives.


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