Author Question: The higher the customer growth rate, the _____ the marketing need to exploit the market growth ... (Read 54 times)

genevieve1028 · **on:** Jun 29, 2018

The higher the customer growth rate, the _____ the marketing need to exploit the market growth opportunity.
a. lower c. wider
b. higher d. narrower

Question 2

In which stage of the product life cycle should the marketing budget start to decrease?
a. introduction c. maturity
b. growth d. decline

ladyjames123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The need necessitates higher levels of marketing and marketing communications expenditures.

Answer to Question 2

B
In the later stages of the PLC, the objective is to get consumers to switch from competitor brands or to maintain loyalty. The costs to create brand awareness is significantly higher than the cost to encourage repeat purchase.