Author Question: Which of the following is not a customer factor that guides analysis for budgeting decisions? a. ... (Read 78 times)

abc

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Which of the following is not a customer factor that guides analysis for budgeting decisions?
 a. objectives c. growth in customer base
  b. purchase frequency d. consumer involvement

Question 2

Which of the following is not a product factor that guides analysis for budgeting decisions?
 a. product involvement c. product newness
  b. brand differentiation d. customer demand



CAPTAINAMERICA

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Answer to Question 1

A
Objectives are organizational factors.

Answer to Question 2

D
Customer demand is a customer factor.



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