In the SMC budgeting method, budgeting is determined by ...

[serike]

In the SMC budgeting method, budgeting is determined by considering all of the following factors except
 a. marketing communications tactics c. marketing communications analysis and planning
  b. marketing communications monitoring and control d. All of the above are valid factors.

Question 2

According to the SMC budgeting method, which of the following is the final step?
 a. adjust the budget c. phase out the budget
  b. finalize the budget d. None of the above.

[tofugiraffe]

Answer to Question 1

D
Budgeting at the marketing communications level is determined by considering three factors: (1) marketing communications tactics, (2) marketing communications monitoring and control, and (3) marketing communications analysis and planning.

Answer to Question 2

A
In the final step, the marketing communications budget is then adjusted as a direct function of monitoring/control and analysis/planning.

[serike]

Excellent

[cpetit11]

Wow, this really help