Author Question: If firms rely on published data to figure out what certain competitors are doing and make decisions ... (Read 80 times)

a0266361136

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If firms rely on published data to figure out what certain competitors are doing and make decisions relative to the information found, then which of the following budgeting methods is being use?
 a. competitive c. match or outspend
  b. comparative d. None of the above

Question 2

Which of the following budgeting methods is based on experimental studies?
 a. experiential c. quantitative
  b. experimental d. qualitative



lindahyatt42

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Answer to Question 1

C
Definition of match or outspend competitors

Answer to Question 2

B
Definition of experimental method



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