What is the focus of marketing ...

[altibaby]

What is the focus of marketing objectives?

Question 2

How is information regarding anticipated market changes used in setting objectives?

[tdewitt]

Answer to Question 1

Marketing objectives are typically set in relation to specific brand associations and are directly related to the type of positioning strategy selected.

Answer to Question 2

The focus here is on market changes. Suppose the firm acquires information about an industry study that indicates that the market is likely to increase by 5 percent. This new information should help the manager set sales objectives for next year.