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Author Question: What is the focus of marketing objectives?[br][br][b][color=green]Question 2[/color][/b][br][br]How ... (Read 40 times)

altibaby

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on: Jun 29, 2018
What is the focus of marketing objectives?

Question 2

How is information regarding anticipated market changes used in setting objectives?


tdewitt

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Marketing objectives are typically set in relation to specific brand associations and are directly related to the type of positioning strategy selected.

Answer to Question 2

The focus here is on market changes. Suppose the firm acquires information about an industry study that indicates that the market is likely to increase by 5 percent. This new information should help the manager set sales objectives for next year.


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