A survey conducted last year asks consumers to indicate their ...

[robinn137]

A survey conducted last year asks consumers to indicate their brand preference and the marketer's brand was included among a list of key competitor brands. This is an example of which of the following?
 a. forecasted change in selected measure c. anticipated performance of key competitors
  b. past performance of key competitors d. None of the above.

Question 2

If a study indicates that next year's brand attitude toward Bright Smile may increase by 25 percent, and a current consumer survey indicates that 50 percent of all teenagers have a positive attitude toward Bright Smile, then what should the objective be?
 a. under 50 c. around 62.5
  b. exactly 50 d. None of the above.

[dudman123]

Answer to Question 1

B
The previous study gives the manager the idea of how the brand in question stands in relation to key competitors.

Answer to Question 2

C
This is an example of using forecasted changes in the selected measure of the communications objective.