« previous next »

Author Question: Which of the following can help the manager select corporate strategy, choose corporate objectives, ... (Read 69 times)

Diane

  • Hero Member
  • *****
  • Posts: 576
on: Jun 29, 2018
Which of the following can help the manager select corporate strategy, choose corporate objectives, and allocate resources?
 a. marketing analysis c. situation analysis
  b. promotional analysis d. All of the above.

Question 2

Situation analysis helps managers set objectives on all of the following levels except
 a. executive c. marketing
  b. corporate d. marketing communications


fur

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of situation analysis

Answer to Question 2

A
The three levels of SMC are corporate, marketing, and marketing communications.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Choose the telephone unit that offers the features needed in your office. Choose the telephone unit that offers the features needed in your office.
Select the Code with the Highest Level of Specificity Select the Code with the Highest Level of Specificity
To help make good electrical contact with the terminals without doing any harm, select the ... To help make good electrical contact with the terminals without doing any harm, select the ...
Strategy: Algorithms and Heuristics Strategy: Algorithms and Heuristics
Strategy: Algorithms and Heuristics Strategy: Algorithms and Heuristics
How does PCA reduce the dimension of a statistical problem? How do you select the reduced ... How does PCA reduce the dimension of a statistical problem? How do you select the reduced ...
Video: Metaphase I Animation

For a complete list of videos, visit our video library