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Author Question: Which of the following can help the manager select corporate strategy, choose corporate objectives, ... (Read 98 times)

Diane

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on: Jun 29, 2018
Which of the following can help the manager select corporate strategy, choose corporate objectives, and allocate resources?
 a. marketing analysis c. situation analysis
  b. promotional analysis d. All of the above.

Question 2

Situation analysis helps managers set objectives on all of the following levels except
 a. executive c. marketing
  b. corporate d. marketing communications


fur

  • Sr. Member
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  • Posts: 309
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of situation analysis

Answer to Question 2

A
The three levels of SMC are corporate, marketing, and marketing communications.


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