Author Question: Which of the following can help the manager select corporate strategy, choose corporate objectives, ... (Read 110 times)

Diane

  • Hero Member
  • *****
  • Posts: 576
Which of the following can help the manager select corporate strategy, choose corporate objectives, and allocate resources?
 a. marketing analysis c. situation analysis
  b. promotional analysis d. All of the above.

Question 2

Situation analysis helps managers set objectives on all of the following levels except
 a. executive c. marketing
  b. corporate d. marketing communications



fur

  • Sr. Member
  • ****
  • Posts: 309
Answer to Question 1

C
Definition of situation analysis

Answer to Question 2

A
The three levels of SMC are corporate, marketing, and marketing communications.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

For a complete list of videos, visit our video library