Which of the following is considered highly important from a ...

[student77]

Which of the following is considered highly important from a marketing point of view because it is a precursor to brand choice and purchase?
 a. brand notice c. brand listing
  b. brand acceptance d. brand preference

Question 2

Which of the following is a marketing communications goal that describes a desirable situation in which target consumers recognize the firm's brand as preferable to competitor brands?
 a. brand preference c. brand listing
  b. brand loyalty d. None of the above.

[Andromeda18]

Answer to Question 1

B
Acceptable brand alternatives are pitted against each other in decision making,, leading to brand choice and purchase.

Answer to Question 2

A
Definition of brand preference