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Author Question: Which of the following refers to questions asked to induce respondents to indicate the brands they ... (Read 72 times)

tth

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on: Jun 29, 2018
Which of the following refers to questions asked to induce respondents to indicate the brands they consider when they are getting ready to buy a certain product?
 a. unaided self-report c. brand questioning
  b. brand listing d. unaided listing

Question 2

Which of the following is a method for capturing brand acceptance by asking respondents to indicate the brand they chose at the moment of purchase?
 a. brand acceptance c. brand indication
  b. brand listing d. None of the above.


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dajones82

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of unaided-self-report questions

Answer to Question 2

B
Definition of brand-listing procedure


tth

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Reply 2 on: Jun 29, 2018
Gracias!

kthug

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Reply 3 on: Yesterday
:D TYSM

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