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Author Question: Which of the following is a measure capturing attitude strength? a. thought-elicitation procedure c. ... (Read 11 times)

littleanan

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on: Jun 29, 2018
Which of the following is a measure capturing attitude strength?
 a. thought-elicitation procedure c. semantic differential
  b. mushiness index d. None of the above.

Question 2

Which of the following procedures describes a method designed to measure the consumer's attitude toward the brand by capturing the kind of thoughts articulated by the respondent about the brand?
 a. thought elicitation c. semantic differential
  b. mushiness d. None of the above.


cupcake16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of mushiness index

Answer to Question 2

A
Definition of thought-elicitation procedure


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