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Author Question: Which of the following measures captures attitude by taking into account many benefits and costs of ... (Read 11 times)

javeds

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on: Jun 29, 2018
Which of the following measures captures attitude by taking into account many benefits and costs of brand?
 a. multiattribute attitude index c. affect-based attitude
  b. cognitive-type attitude d. None of the above.

Question 2

Brand attitude includes which of the following forms?
 a. cognition; affect c. affect; realization
  b. cognition; realization d. affect; promotional


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nhea

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of multiattribute attitude index

Answer to Question 2

A
Marketing scholars distinguish between two types of brand attitude - cognition-based and affect-based brand attitude.


javeds

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

upturnedfurball

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Reply 3 on: Yesterday
Gracias!

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