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Author Question: Which projective test asks subjects to distinguish between various brands in a particular product ... (Read 17 times)

kfurse

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on: Jun 29, 2018
Which projective test asks subjects to distinguish between various brands in a particular product category?
 a. how brand is different c. associative
  b. personal values d. None of the above.

Question 2

Which projective test uses a simple procedure in which subjects are asked to describe the typical brand user?
 a. free association c. brand user
  b. picture interpretation d. use experience


iman

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of how-brand-is-different test

Answer to Question 2

C
Definition of brand-user test


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