Typical projective tests include all of the following except a. ...

[jhjkgdfhk]

Typical projective tests include all of the following except
 a. free-association c. use-experience
  b. picture-interpretation d. All of the above are valid projective tests.

Question 2

Which of the following entails configuration of beliefs represented on bipolar scales?
 a. aided-recall measure c. cognitive-structure index
  b. image measure d. None of the above.

[ebonylittles]

Answer to Question 1

D
Typical projective tests include free-association tests, picture-interpretation tests, describing-the-brand-as-a-person tests, describing-the-brand-as-an-animal tests, in-depth examination of the person's use experience with the brand, dissection of the decision process, description of the brand user, description of how brands are different from one another, and discovery of personal values driving choice.

Answer to Question 2

B
Image measures include bipolar scales such as special/ordinary, strong/weak, and bitter/sweet.