Author Question: For which of the following objectives is the goal to achieve a certain level of learning, knowledge, ... (Read 48 times)

MirandaLo · **on:** Jun 29, 2018

For which of the following objectives is the goal to achieve a certain level of learning, knowledge, associations, image, and/or comprehension related to the product's benefits?
a. brand learning c. brand sales
b. brand feel d. brand profit

Question 2

Which of the following is not a marketing communications objective?
a. brand awareness c. brand complete
b. brand feel d. brand profit

alvinum · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Definition of brand learn objectives

Answer to Question 2

C
All marketing communications decisions are designed to meet particular objectives. These are designated as brand awareness (brand recognition, recall), brand learn (brand knowledge, association, image, comprehension), brand feel (brand affect, attitude, preference, acceptance), brand do (purchase intention, trial purchase, actual purchase), repeat purchase (brand satisfaction, brand loyalty, brand commitment), brand sales (brand market share), and brand profit (cash flow) objectives.