Author Question: What are the reseller support tools and techniques for the informative ... (Read 103 times)

tingc95 · **on:** Jun 29, 2018

What are the reseller support tools and techniques for the informative strategy?

Question 2

What is the role of advertising in the informative strategy?

Jmfn03 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Reseller support tools and techniques for the informative strategy include contests, trade allowances, in-store displays, training programs, trade shows, cooperative advertising, and personal selling.

Answer to Question 2

Advertising is a marketing communications tool that focuses on the mass media. That is, messages are placed in impersonal types of media such as television, radio, newspapers, and magazines, among others. Advertising is an excellent communications tool to generate the highest brand awareness possible. To accomplish this, the marketing communications manager should select the appropriate mix of media categoriesintermedi a selectionand the appropriate mix of media vehiclesintramedia selection, then compute the net reach of the media schedule and adjust the media components to achieve the maximum reach.