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Author Question: The ______ product decision is involving, but information is less important than feeling in inducing ... (Read 64 times)

LCritchfi

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The ______ product decision is involving, but information is less important than feeling in inducing a purchase.
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following is an information network in which consumers refer other consumers to a specific good or service?
 a. patron system c. WOM system
  b. referral system d. None of the above.



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aburgess

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Answer to Question 1

B
Definition of affective strategy

Answer to Question 2

B
Definition of referral system




LCritchfi

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


bdobbins

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Reply 3 on: Yesterday
Excellent

 

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