The ______ product decision is involving, but information is less ...

[LCritchfi]

The ______ product decision is involving, but information is less important than feeling in inducing a purchase.
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following is an information network in which consumers refer other consumers to a specific good or service?
 a. patron system c. WOM system
  b. referral system d. None of the above.

[aburgess]

Answer to Question 1

B
Definition of affective strategy

Answer to Question 2

B
Definition of referral system

[LCritchfi]

Excellent

[bblaney]

Gracias!