Which of the following is the ability of certain media to accommodate the scheduling demands of advertisers?
a. production flexibility c. scheduling flexibility
b. profit flexibility d. demand-concern flexibility
Question 2
An advertisement shown in a magazine is processed through the visual sense, and a radio commercial is processed through the auditory sense. This is an example of which of the following?
a. attribute visual modality c. visual sensory modality
b. attribute sensory modality d. None of the above.