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Author Question: Carla is using education, income, and occupation to develop a measure of social class. What type of ... (Read 111 times)

bobbie

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on: Jun 29, 2018
Carla is using education, income, and occupation to develop a measure of social class. What type of measure for social class is she developing?
 a. index measure
  b. valid measure
  c. reliable measure
  d. concurrent measure

Question 2

Japan's association with high-quality automobiles and electronic gadgets is an example of which of the following strategies?
 a. positioning by product class c. positioning by intangible factor
  b. positioning by product feature d. positioning by country of origin


TheNamesImani

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D
Definition of positioning by country of origin


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