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Author Question: Which type of scale represents the highest form of measurement? a. nominal scale b. ordinal c. ... (Read 83 times)

CORALGRILL2014

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on: Jun 29, 2018
Which type of scale represents the highest form of measurement?
 a. nominal scale
  b. ordinal
  c. ratio
  d. interval

Question 2

Advertisements for Viva paper towels emphasize the paper's absorbency. This is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country of origin


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macagn

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A
The marketer is attempting to link certain important, concrete, and specific product features to the brand in question.


CORALGRILL2014

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

TheDev123

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Reply 3 on: Yesterday
Gracias!

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