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Author Question: When job candidates are asked to place job listings so that their first choice is 1, their second ... (Read 23 times)

aabwk4

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on: Jun 29, 2018
When job candidates are asked to place job listings so that their first choice is 1, their second choice is 2, and so forth, this is best-described as an example of a(n) ______ scale.
 a. ordinal
  b. ratio
  c. interval
  d. nominal

Question 2

Which of the following is not a segmentation criteria commonly used by consumer marketers?
 a. demographic c. motivational
  b. end-use d. consumption


fauacakatahaias

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
End-use is used by business-to-business marketers


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