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Author Question: Coding household income into Above 100,000, Between 50,000 and 100,000, and Below 50,000 is an ... (Read 39 times)

jake

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on: Jun 29, 2018
Coding household income into Above 100,000, Between 50,000 and 100,000, and Below 50,000 is an example of a(n) ______ scale.
 a. interval
  b. test-retest
  c. criterion
  d. nominal

Question 2

7UP soft drink is essentially a _____ that subsumes a variety of noncola soft drinks.
 a. product class c. target product
  b. marketing segment d. None of the above.


amynguyen1221

  • Sr. Member
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  • Posts: 355
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A
Because of its advertising campaign, 7UP became known as the uncola..


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