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Author Question: A researcher is observing fans at a soccer game and is putting a 1 if the fan is actively cheering ... (Read 129 times)

Deast7027

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on: Jun 29, 2018
A researcher is observing fans at a soccer game and is putting a 1 if the fan is actively cheering and a 0 if they just seem to be merely watching the game without saying anything. He is also indicating which team the fan seems to be associated with as well as approximate age and gender. By recording information such as this with codes, the researcher is involved in _____.
 a. conceptualization
  b. operationalization
  c. measurement
  d. analysis

Question 2

For which of the following does the manager attempt to segment the market using certain segmentation criteria and analyze the viability of each market?
 a. market selection c. market targeting
  b. market segmentation d. None of the above.


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jamesnevil303

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A
Definition of market selection


Deast7027

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Reply #2 on: Jun 29, 2018
Thank you


jamesnevil303

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Reply #3 on: Jun 29, 2018
No problemo


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