Which of the following is the evaluation of a firm's goodwill in the minds of certain stakeholders such as customers, employees, distributors, suppliers, government, and so on?
a. corporate image c. goodwill equity
b. corporate marketing d. goodwill image
Question 2
A researcher is interested in examining the effect of background music and lighting on sales in a restaurant, so he wants to conduct an experiment that manipulates different levels of each. Which experimental design would be best to examine the effects of these two treatments at various levels?
a. completely randomized design
b. randomized-block design
c. interactive design
d. factorial design
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Management Information Systems: Managing the Digital Firm, 15th Edition