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Author Question: Detailed and comprehensive tables should be presented in the appendix of the research report. ... (Read 118 times)

student77

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on: Jun 29, 2018
Detailed and comprehensive tables should be presented in the appendix of the research report.
 
 Indicate whether the statement is true or false

Question 2

The BCG matrix uses which two of the following measures?
 a. market share and market growth c. market growth and cost
  b. market share and market status d. market growth and decline


ambernicolefink

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

A
The BCG assesses the potential value of a particular SBU based on how it stands in relation to market share and market growth.


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